Top 5 Virtual Fitness Programs on iOS in Australia Q1 2023

In Q1 2023, the top 5 virtual fitness programs on iOS in Australia showed varying trends in downloads, revenue, and active users. Here’s a detailed look at their performance based on data from Sensor Tower.

JustFit: Lazy Workout & Fit from Enerjoy Pte. Ltd. saw a steady increase in weekly revenue, peaking at approximately $18.7K in the last week of January. Weekly downloads started strong with 8K in the first week of January, then fluctuated, eventually settling around 4.6K by the end of March. Active users showed a significant increase from 2.4K at the end of December to around 15.2K by early March, before stabilizing at 13K towards the quarter's end.

Strava: Run, Bike, Hike by Strava, Inc. experienced consistent weekly revenue, with a notable peak of about $78.7K in mid-March. Downloads fluctuated slightly but remained relatively stable, starting at 5.8K in late December and ending at 4.8K by the end of March. Active users varied throughout the quarter, peaking at 158.6K in early January and ending slightly lower at 137.2K in late March.

PhysiApp from Physitrack PLC did not generate revenue but saw consistent growth in downloads and active users. Weekly downloads peaked at around 5.6K in mid-March, while active users steadily increased, starting at 20.5K in late December and reaching approximately 27.3K by the end of March.

Fitbit: Health & Fitness by Google showed a stable revenue trend, peaking at $42.4K in the last week of February. Downloads saw a significant drop from 14.7K in late December to around 2.8K by the end of March. Active users fluctuated, peaking at 69.9K in late January before ending the quarter at 60.5K.

AllTrails: Hike, Bike & Run by AllTrails, Inc. experienced varied weekly revenue, peaking at $21.6K in the first week of January. Downloads remained relatively stable, ranging from 3.8K to 5K throughout the quarter. Active users saw some fluctuations, starting at 15.3K in late December and ending at 14.4K by the end of March.

For more detailed insights and trends, visit Sensor Tower.